This is a question we are asked a lot. Often, when someone asks this question, they use terms such as global trademarks and worldwide trademarks and sometimes they use the term internationally. From the outset, it’s important to note that you …
What’s the Difference Between Copyright and Trademarks?
This is a common question. In simple terms, they’re just basically different forms of protection of intellectual property. In some cases, copyright and trademarks will overlap. And a classic example of that is a logo. If you can think of a …
Who Can File a Trademark Application in Australia?
(1) A person may apply for the registration of a trademark in respect of goods and/or services if: (a) the person claims to be the owner of the trademark; and (b) one of the following applies: (i) the person is using …
Who Owns the Business Name? A Lesson for Business
The Paragon Cafe The art deco doors of the Paragon café remained open throughout two world wars, three transfers of business and multiple financial crises. Now, despite purchase offers in multiples of the owner’s asking price, the business’s 102 years of …
The Basics of Registering A Trademark
So you have a fantastic business idea and you have just registered your business name with ASIC. You are now ready to start trading, but have you legally protected your business fully? You may want to consider registering your business as …
Intellectual Property. How do I protect it?
Almost all businesses have intellectual property (IP) that needs to be protected, and as a business owner, it’s important to understand how to protect your IP. However, many business owners fail to protect their IP for fear of it being complex …
Don’t Risk Your Business. Protect Your IP.
As a business owner, it’s imperative to protect your Intellectual Property, otherwise known as IP. Why? Because not having protection in place can have devastating consequences on your business leading to potential loss of earnings, or worse, being forced to close …
What is a Trademark?
A trademark refers to any ‘sign’ such as a word, phrase, symbol, image, shape, sound, smell, colour or combination of things that identifies and differentiates the goods or services of one trader from the similar goods or services of other traders. …
How Much Does it Cost to Register a Trademark in Australia?
The cost of registering a trademark depends upon what category your business falls under and the exact products or services you require your trademark protected in relation to. It’s widely recommended you use a trademark professional who can not only reduce …
How Long Does an Australian Trademark Last?
The ideal option for protecting your brand is to register a trademark. Trademark registration goes a long way in protecting your brand name or other distinctive sign (such as a logo, business name, distinct packaging get up) in respect of your …
