Top 5 content marketing mistakes law firms make

What are some of the content marketing mistakes law firms make? Legally Yours shares their expertise on how to help your efforts pay off on Lawyers Weekly.

If you want your marketing efforts to pay off, it’s crucial that you don’t make the mistakes that I see most lawyers (and even big law firms with marketing departments) are making.

Ask yourself, are you committing any of these content marketing mistakes?

1. Forgetting to define your avatar

The biggest mistake most lawyers make is that they don’t have a clearly identified target market or ideal client (often called an ‘avatar’). Lawyers generally have a vague idea about the clients they would like to work with, but they haven’t spent time really getting to know their ideal client well.

The problem is that if you don’t know who your ideal client is, it makes it almost impossible to know how to frame and pitch your content. Are you talking to a small business owner or a sophisticated property investor? What do they need to know about your expertise? What problems are they facing? If you don’t know the answers to these questions, it’s worth spending the time getting clear on this.

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This article does not constitute legal advice or a legal opinion on any matter discussed and, accordingly, it should not be relied upon. It should not be regarded as a comprehensive statement of the law and practice in this area. If you require any advice or information, please speak to a practising lawyer in your jurisdiction. No individual who is a member, partner, shareholder or consultant of, in or to any constituent part of Legally Yours Pty Ltd accepts or assumes responsibility, or has any liability, to any person in respect of this article.

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